Alex Delgado
— Senior Product Designer @ Amazon
Designing Generative AI experiences, Design Systems, and accelerating advertiser self-serve help @ Amazon Ads. Previously, launched contact center enhancements and financial tools @ Morgan Stanley, and crafted advertising experiences @ both Saatchi & Saatchi and UM Worldwide.
Accelerating conversational LLM launches
Spearheaded the design of Amazon Ads first conversational LLM assistant — Launched an accompanying framework to unify future LLM assistants under one access point.
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Improving internal tooling for associates
Leveraged intent matching to automate and accelerate support associate case handling, improving FCR by 10.4% and AHT by 10.1% in under two months.
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Updating Amazon Ads design system
In collaboration with my team, we successfully overhauled our design system in just two months, delivering impactful updates that drive efficiency and innovation.
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Accelerating advertiser self-serve help
Advocated for a long-term vision that led to the launch of a new help center and improved in-app help, preventing nearly 20k call center contacts annually.
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