Alex Delgado
I’m Alex, a Lead Product Designer focused on AI and complex products. I’m currently at TikTok Ads, and previously worked at Amazon Ads designing AI assistants, interaction systems, and workflows that help people understand, trust, and act on AI.
- May 2025 – Present TikTok Advertiser products
- Nov 2021 – May 2025 Amazon Generative AI · Ads console
- Aug 2020 – Nov 2021 Morgan Stanley Wealth management tooling
- Apr 2019 – Aug 2020 UM Worldwide Art direction
- Sept 2015 – Apr 2019 Saatchi & Saatchi Art direction
Amazon Ads AI Assistant
I led the evolution of an in-product support experiment into a shared AI system across Amazon Ads, defining the interaction model around trust, recovery, and user control while shaping how multiple agents and capabilities came together as one coherent experience.
Promotion Framework
I led the design of a shared promotion framework across TikTok Ads, aligning vertical product teams, Solutions Engineering, and the core ads platform around a consistent model for how promotional controls should work and scale across different advertiser use cases.
In-UI help on the ads console
I led the design of an in-product support experience that brought contextual help directly into the Amazon Ads workflow, reducing the need for advertisers to leave their work to search documentation or contact support and creating the foundation for the AI assistant that followed.
